Behind the Brand

Hi! We're Betty and Charlie and are the cofounders of Powell and Powell.

Our brand is a result of our soulful journey that draws from the sophistication and style of previous generations and creates fresh, modern and thoughtfully designed products for today.

We started Powell & Powell because we were looking for gender neutral diaper bags and coming up short. All of the options were feminine forward or lacking the level of quality we were seeking. We wanted a timeless option with an unexpected element of fun, but designed for utility and made with premium materials.

Thus, we have created an exterior that our grandfathers would be proud to carry, but infused with an interior print that feels contemporary and relevant. To ensure functionality, we spoke with parents around the country to determine what features were most important to them and incorporated them into our bag.

We can’t wait for you to check out "The Walter," our first diaper bag that’s crafted with premium materials and is as functional as it is stylish.

About the Name

Powell is a family name and we wanted Powell & Powell to represent past and present generations coming together, which is consistent with our timeless and modern product style.